Executive Leadership & Management
Sooof EV Canada is redefining automotive retail with a bold new model: a global virtual dealership network that connects Canadian dealers with high-quality electric vehicle manufacturers around the world.
We provide a scalable, digital marketplace where dealers can access exclusive EV brands, benefit from group-buying power, and streamline operations with integrated services such as warranties, financing, certification, and logistics - all supported by a blockchain-powered ecosystem.
With the Canadian debut of Lynk & Co, we’re proud to introduce cutting-edge electric and hybrid vehicles that blend performance, technology, and sustainability. And this is just the beginning.
Sooof EV Canada Team
Ahmad Liaqat
Vice President, Service and Logistics
Parts & Service and EV Specialist. 20 years and owner-operator of dealership sales and service centers.
Chris Tannous
Vice President, EV Canada Operations
VP of Operations, Dealership Franchise Sales, and Finance. 14 years and founder of Powersports Link Financing.
John Nassar
Charging Technology
Founder at Hwisel Soft Inc. a technology company focused on EV Charging Solutions, and Energy Management.
Larry Futers
Marketing & Public Relations
President & CEO at 7 Communications, a marketing and communications agency with deep automotive experience. 25+ years working with brands such as BMW, Lamborghini, Land Rover, Audi, Mini Cooper, and many more OEMs.
Sooof Inc. - Corporate Team
Eugene Leon
CEO & Founder
Former Managing Director, Global Strategy and Transformational Services at Royal Bank of Canada, CRM Canada Lead at Accenture. Executed 300+ transformation projects for the Fortune 500 including Ford and GM.
Michael Fuoss
Vice President, Business Products
Senior technology and business executive with 20+ years of experience leading large-scale digital transformation, systems integration, and product delivery for global firms including IBM, Accenture, and CGI across multiple industries.
Alex Nassar
CIO
Owner/Managing Director of [IT]NETSYS. Innovated many IT solutions including a prepaid calling card platform in 1999. Expertise in online-marketplace, Google Apps, cloud computing.
Jamie Frawley
Vice President, Sales & Marketing
Vice President, Marketing; 15+ years with top tier agencies servicing Fortune 500 clients including GM, VW, Audi, BMW, Nissan and more.
Advisors
Heiner Hartwich
Advisor
30+ years of international private banking and family office. Facilitator for international strategic alliances between financial institutions.
Habib Tannous
Advisor
President of CONTAXLINK, international
finance and private equity across the Middle East and Europe. Co-founder of SWISS International “Swissfs,” a leading brokerage firm in Kuwait.
Ramzi Nuqul
Advisor
Ex-Partner of Nuqual Bros, Jordan. Business connector of High Net Worth Families.
Samer Abdulkader Abdullah Al-Qadi
Advisor
Chairman of the Board of Arab Jordan Investment Bank and Mediterranean Tourism Investment Co.
Strategic Partners - China
Sino Automotive Import and Export Company Limited (SAIEC)
Song Tao
Founder/Executive Director
30 years of automotive industry experience, former Chrysler After-Sales Manager, former Poly Auto Import Business General Manager
Kang Yun
Director
20 years of automotive industry experience, former Gotion Battery Marketing Director, former WM Motor Overseas General Manager
Hu Shigang
Director
20 years of automotive industry experience, former Chery Land Rover Chief Engineer, former Hongri Automotive R&D Dean
Hong Tiansi
Director/President
Former Alcatel Engineer, former TECHART Marketing Director
Ye Meng
Trade VP
Former Orient International Business Manager, former Morgan Motors Logistics Manager
Song Yang
Certification VP
Former Siemens Certification Engineer, former Bureau Veritas Testing Project Manager
Strategic Partners – Saudi Arabia
Mugbel AlThukair
Chairman and CEO of RIVA Development Company
With a bold vision inspired by Saudi Vision 2030. A seasoned entrepreneur with over 20 years of experience across engineering, finance, and real estate, backed by academic credentials from KFUPM and JP Morgan Chase.
Eng Abdulrahman Althukair
CEO Saudi Exports Development Authority.
Engineer Abdulrahman bin Sulaiman Althukair has been appointed CEO of Saudi Exports by the Board of Directors, led by HE the Minister of Industry and Mineral Resources, Mr. Bandar bin Ibrahim AlKhorayef, aiming to enhance operations and drive economic growth in alignment with Saudi Vision 2030.
Dr. Tawfiq A. Al-Suwailem
CEO of the Gulf Bureau for Research & Economic Consultations
Ph.D. in Economics and CPA. CEO of the Gulf Bureau for Research & Economic Consultations, a leading Riyadh-based firm serving over 2,000 clients across public and private sectors. Chairs AmJad for Investment Co. and leads Al- Suwailem Consulting Group, bringing over four decades of expertise in economic strategy, financial advisory, and market analysis.
HE. Saad Alkhalb
CEO of Saudi EXIM Bank
Appointed CEO of Saudi EXIM Bank in May 2021, brings over 25 years of experience in the private and public sectors, including roles as vice minister of transport and president of the Saudi Ports Authority, with expertise in banking, manufacturing, and strategic financial management.